Displaying Confidence
What this program is:
Displaying Confidence is a self-paced, virtual course for garden centers to take their visual merchandising and sales strategies to the next level.
You know you have a store vision, passionate people and beautiful products: give your staff the tools they need to understand not just what works and what doesn’t, but the WHY and HOW behind taking a display from decoration to profitable, brand-aligned personality pieces.
Who it’s for:
❋ Independent Garden Centers who are ready to get clear, actionable steps to take their merchandising to the next level
❋ Garden Center employees who have the creative mind, but need help channeling it
❋ Managers who want to understand the role displays play in the store
What it includes:
❋ 10 modules, 20 videos with merchandising instructions and philosophies
❋ Monthly live calls with Rachel
❋ Access to a photo archive with 100+ display photos
❋ A community platform for members to post display photos and get feedback
Price:
$2000 for 12 months of access
Sign up for the course today, or book a free call with Rachel to go over any questions you have.
Course Modules
In addition to joining monthly live calls, receiving feedback on displays, and getting access to a photo archive of 100+ display photos on the Circle platform.
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1.1 The Bird’s Eye Backstory
1.2 Circle Social Platform Tour
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2.1 Visual Merchandising 101
2.2 Color and Merchandising
2.3 The Birds Eye Method
2.4 Signage that Works
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3.1 Furniture, Tables and Hardware
3.2 Creating Visual Interest
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4.1 How to Create a Large Display
4.2 Reworking an Existing Display
4.3 But is it Shoppable?
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5.1 Large Pottery Displays
5.2 Small Pottery Displays
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6.1 Small Vignette Displays
6.2 Photo Opportunities
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7.1 Creating Irresistible Endcaps
7.2 Layered Displays/Selling with Themes
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8.1 Incorporating Soil and Fertilizer
8.2 Mastering Add-On Sales
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9.1 Tending Yourself as a Merchandiser
9.2 Building Key Relationships
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10.1 Key Takeaways and Final Integration